At Figy we are excited about the freedom that money provides. We are all about assisting you, the investor, on your journey towards building and preserving wealth. This has so far resulted in the Figy platform, built entirely around wealth insight. We offer a place where truly all of your finances come together safely, on all of your devices. The result: operational efficiency and clarity over your wealth.

Our core business is helping high-net-worth families and the advisory firms that surround them. But we believe wealth insight and planning should be available to everyone, which is why we are still there for anyone building wealth, at any stage.

Your privacy is our number one priority. From our years in financial services we know exactly how much is at stake, what it would mean to you if your financial data were compromised, and what a breach would mean for us as a company. That is why we do not cut corners on security.

For business owners, we are not a bookkeeping system. We bridge the gap between what the bookkeeping system provides and what an investor actually needs. Bookkeeping tells you what something costs. As an investor you need to know what it is worth today, across every entity you own. That insight leads to better decisions at lower costs. For the accountancy firms and advisors involved, the gain is a different one but just as real: data that synchronises both ways with the general ledger, far less manual work, and a way to give their clients wealth insight they could not offer before.

For consumers, we are not your typical expense tracking app. The flaw of expense tracking is the focus on just cash flow instead of actual profit and loss. At Figy we demystify your deeper cost and profit in addition to your cash flow. We split mortgage interest from debt repayment, include property appreciation and account for car depreciation, so your net worth growth is measured properly. Actual cost and profit is what we believe you should consider in your financial journey.

We are also not just an investment tracking platform. You want a single integrated place that covers all of your assets and liabilities, no matter how simple or advanced your situation. For family offices that means consolidated wealth across legal entities: even ten or more holding companies, a large property portfolio, loans with different payoff schemes, investments spread across brokers, and current accounts in multiple countries. Figy supports it all.

Figy started from my own desire to have in-depth financial insight, to find the right balance between spending and acquiring real assets. A practical, always up-to-date financial plan for myself. I like to monitor my progress, plan ahead, and be in control where possible. Over the past five years I learned something I did not expect: the more wealth a family has, the less of it they can actually see. Not for lack of care or advice, the data behind the entities simply outgrows the tools meant to hold it, and their advisors run into that same wall. Taming that complexity, making it coherent and turning it into actionable insight: that is where we put our energy today.

Whether you want to run your family office with less friction, aim to increase financial peace of mind for your family, simply enjoy the game of making money, or strive for the ultimate freedom of financial independence, we are absolutely sure you will love Figy now and even more so in the future.

We are in the growth phase of our company journey and are confident that our ambitious team will elevate the quality standard for wealth management software to unprecedented heights. We hope to serve you along your financial journey and are thankful for your (still) early trust.

Florentijn Hogerwerf